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Years ago, a wise copywriter realized that he (or she) could accomplish much more with transit ads (ads on subways and city busses).
See, a large percentage of people actually don’t carry with them something to read. They had time, and they needed something to do. They were truly captive.
If you ever go to a city with a subway or a decent bussing system, you’ll notice that most of the ads you see are longer than a comparable ad in another medium. Why? Because the audience is more likely to read more copy. They’ve got time and they aren’t going anywhere.
Now, here’s another great marketing idea…
What if you could put your brand in the hands of your audience, by placing your brand on an item that they already handle often in life.
No, I’m not talking about putting your logo on a pen… that’s fine if you want to, but uh… it’s been done.
I’m talking about taking a hint from the guy who first thought to put his brand in a fortune cookie. The same guy also put a brand name on a urinal screen (that’ll get some attention!).
Could you do something really creative with your brand that gets it in the hands of your audience, literally? It’s tough to do without coming across like a logo creep (that’s someone who’ll slap their logo on anything in a desperate cry for attention). You’ve got to give this some thought.
What if you could combine the two ideas??? Take a great brand promotion idea and put it before a captive audience.
I just read an article about a brand that did just that. Check it out here.
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