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Sometimes, your #1 goal in marketing your small business or nonprofit is to simply get noticed.
When you are selling useful products, or a great cause, sometimes getting noticed is all it takes.
So, if you are looking for attention be anything but ordinary.
Make sure your next 8.5” by 11” trifold is anything but. Try a different size or shape.
Try a die-cut business card.
Give out something other than a pen that has your logo on it.
In my personal copywriting business — www.copywriteZ.me — my business cards are simple, minimalist and ROUND. I’ve been using them less than a month and nearly every recipient talks about how this card won’t be lost or overlooked.
A friend has a small golf equipment retailing business. One of their recent marketing projects was a simple postcard mailing… simple but attention-grabbing. The postcard was PLASTIC with several round “punch out” coupons that look like golf balls.
A second marketing project by the same retailer came to life while they were considering giving out single-use discount pieces worth several dollars. Originally, business cards seemed inexpensive and appropriate. Then, they found a local guy who makes customized poker chips. Voila.
Want to do something BIG?
Okay.
Sometime ago, I drove by a blank full-sized highway billboard. On a ladder, there was a worker who appeared to be changing the vinyl on the board. But, the ladder was tipping over, and the poor guy was hanging on for dear life.
It took a second to realize that the man was a dummy. Then I noticed the health insurance logo on the corner of the otherwise vacant billboard.
A driver only has a matter of seconds to glance at a billboard. This one certainly grabbed my attention.
But usually, it just takes something small. Even something as simple as changing the shape of your next brochure can be the catalyst that gets your brand some new attention. Try thinking outside the trifold and see what creative ideas you come up with.
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