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It’s summer time!!!
All the good shows are awaiting their September premiers, and we’re stuck with a choice between reruns or a dip in the “talent pool” – American Idol, America’s Got Talent, So You Think You Can Dance, plus almost all of Bravo’s lineup.
Could be worse.
I saw an act the other day, and it inspired this thought… “Win the crowd!”
The talent act was the “Russian Bar Trio.” Two men would hold a flexible board on their shoulders while facing each other. Then, a little pixie of a girl balanced on the board, jumping and flipping through the air.
When they came out on stage, you could hear crickets. Even after their first stunt.
Then something happened. They pushed a little harder. On the next stunt, a judge quietly said, “Whoa.” And the crowd was engaged.
Two stunts later, and the place was going nuts.
The point is, the Trio built a great show. They added elements. They won the approval of a crowd influencer. They under-promised (Russian Bar Trio?? Bland name.) and over-delivered.
In marketing and advertising, take a small risk. See if it works, and then build on it. Identify an individual or group that has influence on the crowd and perform for them. Their honest opinion is priceless to the success of your brand. Then, once you have a building crowd, keep them engaged to keep them growing.
Sounds good, right? But, you’re thinking this “advice” sounds a bit vague.
Exactly.
Only you know your performance (read: product/brand), your influencers and your crowd. So, the process is all yours. I just hope this sparks a new idea, a boldness to take a small risk, and a vision of a raving audience – that’s totally buying your stuff.
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